About us

NOTE FROM THE FOUNDER

Perfume has always been about emotion. At FIEN, we’ve taught AI to feel it.We are India’s first AI-native fragrance brand, where every scent is born from data, but made for desire. Unlike brands that use AI as a trend or tool, FIEN is built entirely around it, from how we design fragrance notes to how we decode what people crave.We craft perfumes that stir a sense of desire using real-time consumer data, sentiment mapping, and AI-powered trend prediction to shape indulgent, emotion-driven scents. From citrusy fresh to gourmand cravings, aquatic escapes to smoky orientals, each fragrance is designed to resonate deeply with evolving moods and modern tastes.FIEN blends science and desire to create fragrances that feel personal, intimate, unforgettable.Powered by AI. Made to be desired.

Tarun Sharma, Co-founder & CEO

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